Family owned and operated since 1974, Alberta-based Trail Appliances is the leading independent appliance retailer in Western Canada with 15 stores in Alberta, Saskatchewan and British Columbia.
Trail retained Media Dog Productions to develop an online presence that reflects the company's expertise in product knowledge, customer service and industry insight. The new Trail Appliances website includes several key components such as:
With Media Dog's Proprietary Content Management System Conductor, Trail's external product database is integrated with Conductor's backend to import product information from Trail's internal system to the website.
As Trail is located in cities across 3 provinces (Alberta, British Columbia and Saskatchewan), a unique brand experience was desired for each region. Conductor's dynamic content platform makes multi-branding possible.
Additional accessibility to Trail's website allows mobile users to easily navigate the website and quickly locate the information they are looking for.