Case Study

THE CHALLENGE

In order to strongly market Calgary's competitive advantages, pro-business climate and superior lifestyle across Canada and to the world, Media Dog was charged to overhaul the existing online presence for Calgary Economic Development (CED).

THE SOLUTION

Calgary is recognized for, and regarded as, one of the best places in the world in which to live and work. Media Dog has been entrusted to develop a world-class web solution that delivers an immersive user experience while capturing the energy and spirit of Calgary; and at the same time, transforming the CED web property into a dynamic business tool.

Extending the Calgary brand online

Many people know Calgary, Alberta, Canada as a great place to invest and do business. Our charge, from a communications perspective, is to give the CED audience the facts they need to make a decision to relocate or expand their business - while dynamically showcasing Calgary as an energetic, culturally-rich, and extremely beautiful place to live and work.

Media Dog created a site that is rich in both information and imagery, yet still allows a diverse range of visitors to immediately understand CED and the whole Calgary experience and become captivated by what the region has to offer. The site's design enables CED staff to add timely and targeted information within a framework with extensive visual impact. By incorporating rotating header images that highlight the beauty and diversity of the Calgary region, the site balances information and statistics with warmth and feeling. To communicate a warm and welcoming aesthetic, Media Dog took the initiative to take custom photographs that complemented those provided by CED. A warm colour palette and design elements such as a curved header symbolize the energy of Calgary and the iconic chinook arches that warm the city.

Building a dynamic online business tool

Smart technology solutions form the backbone of the CED site. Built around Media Dog's proprietary content management system, Conductor CMSPro™, it allows CED staff to easily add new content to the site from anywhere they have access to the Internet. As the CMS system is completely automated and tied into the site structure, the site's navigation menus, sitemap and search database are automatically updated every time a new page is added to the site.

Other dynamic tools that enhance communication and create efficiency include an event manager that enables users to submit events online, and a custom asset management library that makes it simple for CED to distribute digital media assets such as logos, images and videos. Within this system, visitors can build their own package of media files and with only a few mouse clicks, CED staff can approve their order for download. This functional, easily usable and automated system enhances access, and ultimately, helps CED work with partners to sell Calgary to the world.

THE RESULTS

Since the site's launch, it has received rave reviews from staff, partners and visitors alike. In addition, Media Dog is also currently working with CED to develop an online "brochure builder" which generates a printable Adobe Acrobat document that is compiled on-the-fly with statistics, images and relevant data that is specifically chosen by visitors to the site.

ABOUT MEDIA DOG

Media Dog Productions is a full service interactive Calgary web design agency that has been in business for almost 15 years. Experts in providing Calgary and all of North America with full service online solutions ranging from web design and development to custom ColdFusion applications to online and mobile marketing.

To learn more about Media Dog please visit our website at www.mediadog.ca or contact us.