Case Study

THE CHALLENGE

For the past 25 years, the Esso Medals & Certificates of Achievement Program has become an integral part of the fabric of Canadian community hockey by recognizing and rewarding the dedication, effort and fair play of young hockey players from coast to coast. After a quarter-century, however, the program needed a boost. Both the application process and program coordination were in need of an overhaul, and perhaps most importantly, the brand experience needed revitalizing.

THE SOLUTION

Revitalizing Esso's 70-year commitment to hockey

Media Dog worked alongside partners TrojanOne to create an immersive user experience through a design that both inspires and informs. The site is enhanced with interactive features such as a custom hockey card creator and an interactive timeline. While the custom card creator enables users to upload their photos to send to their friends and family, the interactive timeline educates viewers about Esso's contribution to the game, and highlights milestones in Esso's sponsorship of hockey.

Streamlining the registration process

A key goal in the site's development was to make the program more accessible and responsive to those interested in signing up, while making it easier for Hockey Canada staff to administer and coordinate the incoming registrations. To accomplish these goals, Media Dog developed a bilingual online registration form and implemented an order tracking system built on the extremely robust and secure ColdFusion platform. Once a coach registers their team through a simple online form, the registration information is sent to the program coordinator for approval and onto the fulfillment company for processing. An easy-to-use web-based application interface makes for a seamless process that is benefiting parents and children across the country.

THE RESULTS

The new web site is not only more fun and engaging for visitors, but also provides a much more intuitive and seamless process for all visitors while demonstrating Esso's long association with hockey and their commitment to Canada's youth hockey.

ABOUT MEDIA DOG

Media Dog Productions is a full service interactive Calgary web design agency that has been in business for almost 15 years. Experts in providing Calgary and all of North America with full service online solutions ranging from web design and development to custom ColdFusion applications to online and mobile marketing.

To learn more about Media Dog please visit our website at www.mediadog.ca or contact us.