Case Study

THE CHALLENGE

As the leading provider of Java web application technology for enterprise developers, ICEsoft Technologies has established a solid track record in their industry. In order to present a clear, consistent and professional face to their customers, ICEsoft required an integrated and complete, brand-centered communications package that provides everything from product branding and trade show banners to a complete web site overhaul.

THE SOLUTION

Developing a "cool" look for the ICEsoft brand

Media Dog revitalized and updated ICEsoft's existing logo with a high-tech feel that helps position the company as a leading provider of Java web application technology. The fresh, glossy look not only conveys a high-tech feel, but also communicates clarity and functionality. The cool look for the new brand also meant a facelift for the corporate suite of marketing materials and also for other product offerings.

Along with a new logo comes a new approach, and Media Dog was called upon to create product branding for ICEsoft's major product lines. The iconic product logos communicate clearly and inherit the look and feel of the company's logo while still retaining their own individuality. Ultimately, a complete array of design services was performed, including everything from CD labels and T-shirts to large-scale banners used at various trade shows - including the prominent JavaOne conference.

A web site that reflects ICEsoft's cutting-edge technology solutions

ICEsoft needed a new style for their web presence in order to reflect the cutting-edge nature of their new Java applications. With in-depth product information, a clear and intelligent interface, rich content and minimal download times, it rewards visitors by making information on the company's products extremely easy to find.

The main navigation is a series of direct information pathways that lead to well-organized content. Callout boxes that provide alternate access to content focused on ICEsoft's products supplement the links in the global navigation bar. A quick-links bar also makes accessing key information easy and efficient.

THE RESULTS

ICEsoft Technologies continues to source Media Dog Productions ongoing for a variety of brand-centered communications solutions which assist in positioning the company as the leading provider of Java web application technology. Invariably, a consistent, integrated approach to the company's branding has helped clarify the company's image across multiple channels and launch their identity and products well into the mainstream.

ABOUT MEDIA DOG

Media Dog Productions is a full service interactive Calgary web design agency that has been in business for almost 15 years. Experts in providing Calgary and all of North America with full service online solutions ranging from web design and development to custom ColdFusion applications to online and mobile marketing.

To learn more about Media Dog please visit our website at www.mediadog.ca or contact us.