Case Study

THE CHALLENGE

To bring the famous Woody's RV World showroom online and provide an environment as informative and helpful to new and existing customers alike.

THE SOLUTION

Woody's prides itself on the service and support customers receive when visiting one of its many RV showrooms. To transfer this online Media Dog has developed a robust set of tools to fit any of the needs Woody's may have.

Woody's RV has been given full control over their entire new and used inventory. With the tool set available in the product manager, Woody's is able to list RV's as New, Old or Used, set weekly sales, use price tiering, upload multiple product images, floor plans and pdf brochures, manage standard and optional features and edit a variety of product details. Combined with the sites robust search tool, Woody's RV Showcase is fully capable to serve up custom tailored results on a per customer basis.

When the customer wants more information about an RV they are interested in, each RV listing has a "Request Information" button enabling a user to quickly and easily send a request for more information to the Woody's RV sales team. Requests are sent to the appropriate sales team member along with all the RV details at a user selectable location. A member of the Woody's sales team then contacts the customer personally with more information and is able to further engage the potential customer in the sales cycle.

Media Dog has also provided a "Send to a Friend" button if a user wants to pass a link from Woody's along to a friend or to themselves for future reference.

Special SEO (Search Engine Optimization) considerations have been made with Woody's RV listings. By creating especially optimized URL's, each listing is getting indexed as a separate page by Google and other search engines, increasing the number of pages in search results and increasing the likelihood of Woody's RV World results showing up in a wider variety of search queries.

The Woody's email marketing program has been an effective tool for keeping the Woody's brand fresh in the minds of their customer base and also educating them with new developments in products, services and RV activities. Through Media Dog's Email Marketing software, Woody's is able to manage its recipients list and has access to a wide range of statistical data relating to links clicked, by whom, time spent viewing, ect.

The Looking to Sell Your RV page contains a dynamic form that allows users to provide their RV information and submit it to a Woody's staff member. Once received, the staff member will be in contact and better able to service the request and provide specific information to that customer.

THE RESULTS

Thanks to Media Dog's searchable RV Showcase, powerful product manager and interactive communication tools, Woody's RV World has experienced an incredible increase in online traffic. So far, the website has seen steady traffic of roughly 31,000 users a month which has resulted in more visits to their showrooms across Alberta.

In fact, the website has been such a success, Woody's is looking to further expand their online presence. Media Dog and Woody's RV are currently in the process of adding an online store so users are able to order and buy RV parts and accessories online.

Increasing the methods of easy communication among visitors and staff has proven to build stronger relationships between new and experienced customers alike. It has also become a more efficient means of getting results on both sides of the screen.

Like Woody's RV World founder Woody Paylor says, "It's more about selling an RV, it's about selling an experience." We couldn't agree more.

ABOUT MEDIA DOG

Media Dog Productions is a full service interactive Calgary web design agency that has been in business for almost 15 years. Experts in providing Calgary and all of North America with full service online solutions ranging from web design and development to custom ColdFusion applications to online and mobile marketing.

To learn more about Media Dog please visit our website at www.mediadog.ca or contact us.